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    Portland, Oregon. Since then, Kia’s expansion has been a methodical one, building region by region, eventually adding the Sportage to their American line. Their entry strategy proved to be extremely successful, setting a new standard for entering the US market. Kia’s success was curtailed in 1997 by the Asian Financial Crisis, and the company filed bankruptcy, which resulted in its 1998 acquisition by rival South Korean company Hyundai, which outbid Ford, despite the fact that Ford had owned an interest in Kia since 1986.

    Kia’s success began anew at the beginning of the 21st century, and expansion into Europe has ensured that it will continued to grow.

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